W Florence (opening May 2025)

Perched at the gateway to Florence’s historic center, W Florence will soon welcome guests at the renowned Piazza dell'Unità d’Italia, a location steeped in the city’s art, architecture, and cultural legacy.

This exciting new addition to Florence brings to the W brand a distinctive blend of Italian charm and contemporary flair, creating an entirely unique experience for style-savvy travelers seeking both luxury and authenticity. W Florence will feature 119 stylish guest rooms, including exceptional suites, showcasing a fusion of modern elegance and artistic elements that celebrate Florence’s renowned history.

Where immersive design, cutting-edge technology, and luxurious comfort come together in spaces crafted to impress. Here, the essence of the Renaissance culture and art meets today’s curious travelers, forging a vibrant bridge between past and present.